Behind the glitz and glamor of celebrity apparel brands like Skims, Good American, and Brady, there's a powerhouse couple with a resume and investment portfolio worth millions.
Emma and Jens Grede are founders, investors, and tastemakers in the fashion industry with connections from London to Hollywood. The European couple has co-founded seven brands between them. The most successful, Kim Kardashian's shapewear and apparel brand Skims, has raised $701 million in total venture capital according to Crunchbase and was last valued at $4 billion.
The serial entrepreneurs position themselves at the cutting edge of popular culture and that's become one of the secrets to their success, according to fashion journalist Lauren Sherman. "A big part of their approach is to move with the culture, and that they are incredibly ambitious when it comes to that mission," she wrote for the newsletter site Puck.
Next up, the serial entrepreneurs are rumored to be behind the mysterious fast-fashion brand that Kylie Jenner is building.
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Here's a timeline of the Gredes' lives, careers, and the brands they've built.
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